OPERATING EXCLUSIVELY IN NEW YORK CITYIN-PERSON TRAINING + ZOOM SESSIONSOPERATING EXCLUSIVELY IN NEW YORK CITYIN-PERSON TRAINING + ZOOM SESSIONS
[ NYC / EST. 2026 ]STRENGTH FOR REAL LIFE

TRAIN HARD.
DONT BE
A WEASEL.

PREMIUM PERSONAL TRAINING FOR PEOPLE WHO WANT TO GET STRONG WITHOUT JOINING A FITNESS CULT.

START SLAYING
Athlete deadlifting beside a badger in a premium training studio[ SUBJECT: ABSOLUTE UNIT ]ADAPT / ENDURE / REPEAT

[ 01 / THE WORK ]

SERIOUS TRAINING.
SUSPICIOUSLY GOOD VIBES.

Ironclad strength principles. Adaptive movement. Zero intimidation theater.

[ COMMUNITY STANDARD / NON-NEGOTIABLE ]

THE SETT IS
FOR EVERYONE.

Every body, background, identity, gender, pronoun, ability, experience level, and starting point is respected here. Show up as you are. We train from there.

NO HATE.NO HARASSMENT.NO EXCEPTIONS.
Trainer coaching a client through a strength movementHIGHLY COMPETENT ↔ ABSURD & WITTY

[ THE ANTI-GYM GYM CLUB ]

WE TAKE YOUR
TRAINING SERIOUSLY.
OURSELVES?
DEBATABLE.

Training should make your life bigger—not make you feel smaller. We build strength, range, resilience, and the confidence to move through the world like you own your skeleton.

ENTER THE SETT

[ WHERE WE TRAIN ]

NEW YORK
IS THE GYM.

We make premium coaching fit your actual life, your actual borough, and your actual commute tolerance.

01

YOUR GYM

Planet Fitness, Crunch, Blink, Equinox, an independent gym, or wherever you already feel comfortable training.

02

HOME / BUILDING

Your residential gym, home setup, or private space. Your elevator ride still counts as emotional preparation.

03

THE GREAT OUTSIDE

Central Park, McCarren Park, and other patches of NYC where a lunge can legally occur.

04

THE INTERNET

Zoom coaching and adaptive programming for wherever your physical form happens to be.

[ FIELD NOTES / THE SETT ]

BADGER
SIGHTINGS.

Highly adaptable. Quietly judgmental. Never skips posterior chain.

Badger beside an orange kettlebell in Central Park
01 / OUTDOOR OPERATIONS
Badger in a recovery room beside fitness equipment
02 / ACTIVE RECOVERY (ALLEGEDLY)
Badger standing fully visible in an open subway doorway beside an orange gym bag
03 / COMMUTE MODE

[ 03 / THE HYPE ]

RECEIPTS.
WE KEPT THEM.

Real progress, unedited messages, and the occasional deeply emotional deadlift.

CLIENT TEXT / 09:41 PM
“BRO I CAN ACTUALLY TOUCH MY TOES TODAY. WILD.”
— J., BROOKLYN
12-WEEK FIELD NOTE+42LB

added to deadlift
without sacrificing mobility

Badger walking across a mint gym floor beside orange bumper platesCOACHING SUPERVISOR / IN TRANSIT
THE SETT DISCORD

@smallbutmighty
Hit my first unassisted pull-up!!!

🦡 12   🔥 27   💪 18

CLIENT REVIEW / VERIFIED
“I came for back pain. I stayed because apparently I enjoy squats now?”
— MAYA, QUEENS
SEE ALL THE RECEIPTS

[ COMMUNITY SERVER / ONLINE ]

JOIN THE
SETT DISCORD.

Chat programming. Share memes. Complain about leg day. Get witnessed by several emotionally unavailable badgers.

ENTER THE CHAT ↗

[ THE FREE SAUCE ]

YOUR DESK
IS WINNING.

05
FREE / 3-PAGE FIELD GUIDE

THE NO-B.S. PROTOCOL

Five movement adaptations for people who sit at a desk all day and would prefer not to become the desk.

[ FAQ / THE FINE PRINT ]

QUESTIONS
WITH ANSWERS.

CAN I EAT CARBS?+

Yes. We aren't cowards. Nutrition guidance is practical, evidence-aware, and built around an actual human life.

WHAT IF I'M A BEGINNER?+

Perfect. No prerequisite strength, outfit, or secret handshake required. We start where you are.

WHAT IF I MISS A DAY?+

The badger will know, but we adapt. Consistency is a direction, not a purity test.

WHAT'S THE 24-HOUR RULE?+

Life happens and schedules flex. Cancellations within 24 hours are forfeited. The badger is strict. The grid is absolute.

YOUR FUTURE SELF IS BEING WEIRDLY PATIENT.

READY TO BECOME
ALARMINGLY CAPABLE?

BOOK CONSULTATION